Selected professional experience
Ryan’s work spans enterprise technology marketing, large-scale consumer brand campaigns, and strategic consulting engagements.
Ernst & Young LLP — Energy Sector Strategist, Assistant Director
Leads integrated marketing strategy for the Oil & Gas and Chemicals (OGC) sector within EY's Brand, Marketing and Communications function. Partners with sector and account leadership to develop a deep understanding of key market dynamics, buyer priorities, and business objectives — translating that insight into high-impact, omnichannel marketing programs.
Quixotry LLC — Founder & Principal Marketing Consultant
Led brand strategy, positioning, and integrated marketing planning for emerging businesses and growth-stage organizations across energy, technology, and professional services sectors. Designed AI automation tools for clients to assist with content curation and reporting.
NRG Energy — Senior Brand Advertising Manager / Senior Marketing Manager / Marketing Manager
Led integrated marketing campaigns across multiple retail energy brands, including Direct Energy, Cirro Energy, and Discount Power, managing multimillion-dollar media programs spanning broadcast television, digital advertising, and social media while directing external creative and media agencies.
- Supported product launches, regional market expansion, and customer acquisition campaigns across Texas markets.
- Developed positioning, messaging, media strategy, and campaign execution across both B2C and B2B audiences.
- Collaborated with executive leadership and cross-functional partners to align marketing with business objectives.
IDEA Interactive — Account Executive
Delivered enterprise marketing and sales-enablement initiatives for technology clients, including HP, HPE, Mustang Engineering, and Cooper Industries, overseeing interactive product demos, microsites, SharePoint portal customization, and video content supporting product launches and trade-show marketing.
Consolidated Graphics — Regional Sales Director | Sales Account Executive | Project Manager
Managed complex marketing and print production initiatives for enterprise clients, coordinating project delivery, production logistics, and client relationships across large-scale corporate communications programs.