Energy sector strategist and marketing leader.

Ryan Coleman-Ferebee is a marketing strategist and sector marketing leader with more than twenty years of experience building integrated marketing programs for global energy brands, enterprise technology organizations, and emerging businesses. Originally from Philadelphia, Pennsylvania, his career reflects a consistent through-line: translating complex business environments into clear, compelling marketing strategies that drive growth and build lasting brand equity.

Ryan currently serves as Energy Sector Strategist-Assistant Director at Ernst & Young LLP, where he leads marketing strategy for the Oil & Gas and Chemicals (OGC) sector. In this role, he develops and executes integrated marketing plans aligned to sector business priorities, partners with leadership on account-based marketing programs for priority accounts, and drives omnichannel campaign execution across thought leadership, digital, events, and media. The position draws directly on the depth of industry experience Ryan has spent more than a decade building.

That foundation was built at NRG Energy, where Ryan spent nearly thirteen years leading integrated marketing across several of the company’s retail energy brands — including Direct Energy, Cirro Energy, and Discount Power. He collaborated with executive leadership and agency partners to develop and launch campaigns across broadcast, digital, and social media channels, managing large-scale marketing programs that supported customer portfolios exceeding half a million customers. His work spanned product launches, regional market expansion, B2B and B2C positioning, and the kind of high-volume campaign management that demands both strategic thinking and precise execution — skills that translate directly to the demands of sector marketing at a global professional services firm.

Earlier in his career, Ryan worked in enterprise technology marketing, delivering initiatives for clients including HP and Hewlett Packard Enterprise that spanned digital product demonstrations, microsites, sales enablement platforms, and trade show programs. These engagements gave him early exposure to the complexity of B2B marketing inside large organizations — navigating multiple stakeholders, aligning messaging to sophisticated buyers, and connecting marketing activity to business development outcomes.

Ryan also founded Quixotry LLC, a marketing and brand strategy consultancy where he developed integrated marketing strategies, built AI-assisted content systems, and helped growth-stage organizations sharpen their positioning and go-to-market approach. The consultancy served as a proving ground for the kind of independent strategic judgment, cross-functional coordination, and end-to-end campaign ownership that senior marketing roles demand.